We started out with one goal in mind: to bring beverages to consumers that are “fresh” – the closest thing to nature that one can buy. That was the inspiration for TAJA (TAH-ZAH), which means “fresh” in Hindi.
TAJA Founder Nilang Patel notes,
“Growing up in a tropical country, I was lucky enough to experience the joyful taste of pure and fresh coconut water straight from the tree, but as the drink started to gain popularity in the U.S., I was disappointed to discover that none of the products I tasted came close to the coconut water that I grew up loving.
So, I set out to fix this problem, and after a few years of research, investigation and taste testing, I developed a technology that allows coconut water to remain exactly as nature intended: fresh, raw, clean and rich in nutrients.
Our patented, cold-filtered process keeps all of the nutrients in, without having to add anything extra – just the way nature intended.”
While we started with coconut water, we soon realized our patented technology and our passion could extend even further to coffees, teas, natural juices, shots and more. We keep it simple and fresh, using natural ingredients, adding nothing and taking nothing away. This results in products that taste as close to nature as you can find.
A firm believer in originality and innovation, we encourage and inspire consumers to push beyond the standard and choose TAJA. You’ll taste the difference of our powerful hydration – the ultimate reFRESHment!