FAQs

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Where To Buy

Where can I buy TAJA?

Look for us in the fresh produce section, health and wellness coolers and open-air coolers in retailers near you. Stay posted as we add new locations. Didn’t find a store near you? Click here to let us know. You can also order on our website at TAJA Beverages or on Amazon.

Why TAJA & Our Process

What does TAJA mean?

TAJA (pronounced TAH-ZAH) means “fresh” in Hindi.We started out with one goal in mind: to bring beverages to consumers that are fresh– the closest thing to nature that one can buy.Our patented, cold-filtered process keeps all of the nutrients in, without having to add anything extra – just the way nature intended. This results in products that taste as close to nature as you can find. We bring fresh, powerful hydration to you. Taste the TAJA difference, and enjoy the benefits.

Why TAJA?

As our name (TAJA means “fresh” in Hindi) states,FRESH is our passion. From our cold-filtered process to our natural ingredients, refreshment is at the heart of everything we do. We passionately believe that when beverages are fresh, pure and made from natural, simple ingredients, there’s no need to add anything extra. Our unique process makes fresh possible, keeping nutrients in, without heating or adding anything artificial.

With TAJA, you’ll never need to wonder what’s in the bottle or what you’re putting into your body.

We believe fresh is always better and that nature always knows best. A firm believer in originality and innovation, we encourage and inspire consumers to push beyond the standard and choose TAJA. You’ll taste the difference of our powerful hydration – the ultimate reFRESHment.

What is TAJA Coconut Water’s patented process?

Revolutionizing the beverage industry, TAJA has developed the world’s-first, all-natural, cold-filtered process to craft beverages unlike any other. This one-of-a-kind, patented technology, which requires no heat treatment or pasteurization, results in fresh, natural products.

Thanks to this process, our beverages retain100% of their natural nutrient content. Our unique process delivers a better-tasting, powerfully-hydrating drinking experience – just as nature intended, with nothing added and nothing taken away.

Although this process is quite complex, we insist on offering nothing short of the freshest, most delicious and nutritious array of beverages possible. You can truly taste the difference.

What is the advantage of your oxygen-free, cold filtered process?

We all know what happens when you cut an apple open:it turns brown. That’s because it was exposed to oxygen, or, in other words, it oxidized.We like to keep our products oxygen free so you can enjoy them fresh, just as nature intended. That’s why our coconut waters are clear – not pink or cloudy.

Our Products & Ingredients

What products does TAJA offer?

TAJA currently offers four coconut waters (Original, along with Cucumber, Jasmine andPineapple-Infused), Natural Lemonade with Ginger, Cold Brew GreenTea with Ginger, Cold BrewCoffee and three Wellness Shots. Products are available at select grocery stores, as well as online a tour website and on Amazon.

What are the ingredients in TAJA Beverages?

We use fresh ingredients, keeping our products simple and pure. Our ingredients include: green, tender coconuts; Arabica coffee beans;Darjeeling Tea; local honey; fresh turmeric; fresh ginger, fresh cucumber, jasmine and pineapple and other natural ingredients.

Because our products are never heated, they keep their original taste and nutrients.

You can taste the aromatic coffee notes or the green tea and crisp ginger against the back of your throat; smell the aromatic jasmine; enjoy the crisp, fresh coconut, and truly experience the TAJA difference:our unforgettable, powerful hydration.In fact, in taste-tests, consumers preferred our coconut water 5:1.

What are the ingredients in TAJA Coconut Water?

The ONLY ingredient in TAJA Coconut is 100% green tender coconut water.

We recommend you always check the nutrition label to verify you are getting 100% coconut water – like TAJA.

Some coconut water brands contain added sugar, sweetener or flavor.

Do TAJA Beverages need to be refrigerated?

Yes, our products are fresh, with no preservatives added. Like many juices and dairy products, TAJA beverages should be refrigerated.

Where are the ingredients from?

Our ingredients are primarily locally-sourced by our factory in India. Our green, tender coconuts are grown and harvested from local farms in India that neighbor our factory.

Is TAJA made from concentrate?

TAJA Coconut is NEVER from concentrate. With our patented process, the coconut water goes straight from the coconut into the bottle. Additionally, our product is NEVER heated or exposed to oxygen, keeping it “just as nature intended” – like drinking straight from a green tender coconut.

Do your products contain sugar?

TAJA beverages are NEVER from concentrate. We use pure, fresh ingredients.Additionally, our products are NEVER heated and do not have any artificial color, flavor or sugar. This keeps our products “just as nature intended.”

Is a coconut a nut?

Coconuts are NOT nuts — they are a FRUIT. Despite the name, coconuts are fibrous, one-seeded fruits called drupes. Other members of the drupe family include peaches, nectarines, cherries and dates.

How is coconut water different from coconut milk?

Coconut water and coconut milk are two different coconut beverages. Coconut water is the clear liquid found in the center of a young green, tender coconut. Coconut milk is made from the white meat of a mature, brown coconut.Coconut water is lightly sweet, rich in nutrients and lower in calories than its canned coconut milk cousin.

Why is your Coconut Water clear?

TAJA Coconut Water is the world’s first, patented, cold-filtered coconut water.

Our process results in clear, 100% coconut water with nothing to hide. Our product is clear, not pink or cloudy, as pure in the bottle as when it was hand-picked.

We add nothing and take nothing away – keeping nutrients intact.

Health

How many calories are in TAJA beverages?

Below you’ll find a breakdown of calories per bottle of each of our products:
Original Coconut Water: 60 calories (per 10 oz/296ml bottle)
Cucumber-Infused Coconut Water: 60 calories (per 10oz/296 ml bottle)
Jasmine-Infused Coconut Water: 60 calories (per 10 oz/296 ml bottle)
Pineapple-Infused Coconut Water: 60 calories (per10 oz/296 ml bottle)
Cold Brew Coffee: 0 calories (per 10 oz/296 ml bottle)
Cold Brew Green Tea with Ginger: 0 calories (per 10oz/296 ml bottle)
Natural Lemonade with Ginger: 60 calories (per 10oz/296 ml bottle)
Coffee Shot: 10 calories (per 2.03 oz/60 ml bottle)
Ginger Shot: 30 calories (per 2.03 oz/60 ml bottle)
Turmeric Shot: 30 calories (per 2.03 oz/60 ml bottle)Please feel free to check our nutrition panels on each product for specific product information.

Are TAJA beverages filtered or pastuerized.

TAJA beverages are cold-filtered. We can proudly assure you that we never heat treat or pasteurize our products.

How does TAJA compare to traditional sports drinks?

Coconut water from green tender coconuts is often called “ Mother Nature’s Sport Drink” as it contains nutrient-rich ingredients and electrolytes found in other processed sports drinks. Additionally, TAJA is 100% natural.

What is the shelf life of TAJA beverages?

The shelf life of TAJA’s products is one year from the date of manufacture for ourCoconut Waters, Cold Brew Coffee, Cold Brew GreenTea with Ginger and NaturalLemonade with Ginger, and six months from the date of manufacture for our WellnessShots (Ginger, Turmeric and Coffee). For fresh, raw juices, this is unprecedented in the industry, and it is a direct result of our patented, cold filter process.

How long will my TAJA beverages keep after I open it?

After you open a TAJA beverage, we recommend you consume it within 24 to 48 hours.Don’t forget to keep it refrigerated to enjoy it in all of its cool, refreshing glory!

What are the benefits of drinking TAJA Coconut Water?

TAJA Coconut Water is perfect for natural hydration and is an excellent source of electrolytes, including potassium.

How much coconut water can I drink in a day?

Everything should be done in moderation. Your consumption of TAJA Coconut Water should be based on personal lifestyle, diet and activity level. Always read the nutrition label and consult your physician first.

What is the best time to drink TAJA coconut water?

TAJA Coconut Water is great anytime, anywhere.

Can I drink TAJA coconut water if I am pregnant?

Yes! Pregnant women and women who are breastfeeding can drink our coconut water because it’s100% natural. Always read the nutrition label and consult your physician before consuming.

Is coconut water safe for diabetics to drink?

Please consult with your physician.

Sustainability

Is the TAJA bottle recyclable? How Does TAJA support sustainability?

TAJA is environmentally friendly and socially responsible(link to sustainability section).Our PET bottle is 100% recyclable, one of the first in the industry. Additionally, we support our local community, buying our green, tender coconuts directly from local farmers, as well as supporting our local schools.We upcycle our coconut shells into jute, mats and a hydroponic growth medium called coco coir.

Since the beginning of our journey to create the most delectable, fresh and genuine line of beverages on the market, we have been committed to not only maintaining the planet we live on, but also to bettering it for the generations to come. TAJA’s company ethos aligns with nature.

Certifications

Are you a minority owned business?

Yes, we are NMSDC (National Minority Supplier Development Council) certified. You can see videos of our founder and learn more about the product, it’s inspiration and favorite uses.

Is TAJA Coconut vegan, kosher and/or Non-GMO?

Yes, our water is all three—vegan, kosher and non-GMO.

Other

Why is TAJA coconut water premium priced versus other coconut waters in the marketplace?

Not all beverages are created equal – TAJA uses premium, natural ingredients, and since our products are fresh, they require refrigeration.Revolutionizing the beverage industry, TAJA has developed the world’s first all-natural, cold-filtered process to craft beverages unlike any other. This one-of-a-kind, patented technology – which requires no heat treatment or pasteurization– results in fresh, natural products.

Thanks to this process, our beverages retain 100% of their natural nutrient content.While our process is not the cheapest, we believe it delivers a better-tasting, powerfully-hydrating drinking experience – just as nature intended, with nothing added and nothing taken away.

Although this process is quite complex, we insist on offering nothing short of the freshest, most delicious and nutritious array of beverages possible. You can truly taste the difference.Specific to TAJA Coconut Water, we use green tender coconuts that are higher in nutrients, while many other coconut water manufacturers use less expensive, less nutrient-dense brown, mature coconuts.

Our coconut waters are clear – not pink or cloudy – and as pure in the bottle as when the coconuts were initially handpicked.We recommend you read the nutrition label before making your purchase decision.

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